My amazing journey in the Physical UX Team at Volvo

At Volvo Cars

BACK TO HOME

At Volvo Cars, I’ve been designing and prototyping physical interactions, as well as engaging in various interesting activities within the automotive industry. With accessories, steering wheels and haptics!

Duration: 5 months

Team: Physical UX Team, Car UX

Location: Göteburg, Sweden

Main Area: UX, Prototyping, Research


A journey of learning by doing

I've got the chance to dive deep into haptics, a crucial type of feedback of our human body. It's been a journey of investigating, prototyping, iterating, more importantly, learning by doing.

Haptic, the language of our native body

Haptics connects us deeply with the physical world, tapping into tactile sensation receptors that perceive texture, pressure, and vibration. Kinesthetic feedback enriches this connection, enabling us to sense movement, position, and spatial orientation intuitively.

Craft a better experience with haptics

Great haptic experiences go beyond simple vibrations—they tell meaningful stories through touch. To craft a better tactile interaction, focus on clarity, rhythm, and timing. Thoughtful tuning of intensity and frequency, aligned precisely with user expectations, ensures each sensation is distinct, purposeful, and emotionally resonant.

Learn about haptics

Quick and dirty prototypes for validating hypothesis, with different levels of fidelity.

Engage people for a use test, gain feedbacks and behaviours, from subjective to objective.

Gaining knowledge from theory and practice

Prototype findings

A: xxx

B: xxx

C: xxx

Study and essays

Simple Haptics

Haptics

Benchmarking

Car Brand A

Car Brand B

Car Brand C

Better fidelity for a more effective communication

In the end

Special thanks to Bas Bruining, Niklas Hedlund, who supported me in this project.